A bold new look for a photography giant.

A bold new look for
a photography
giant.

A bold new look for a
photography giant.

A bold new look for a photography giant.

Kodak wanted to launch a new platform that tapped into the resurgent appeal of retro photo prints.

The app would be part of a wider refresh and marked its first foray into the photo printing app market, placing major importance on their go-to-market strategy.

I lead the design and direction of the brand from concept through to the final implementation.

Kodak wanted to launch a new platform that tapped into the resurgent appeal of retro photo prints.

The app would be part of a wider refresh and marked its first foray into the photo printing app market, placing major importance on their go-to-market strategy.

Finding out what matters
to customers?

What matters to customers?

What matters to
customers?

Finding out what matters to customers?

In such a crowded market place we needed
to understand what customers wanted from
the product and how we could differentiate
it from it's wealth of competitors.

In such a crowded market place we needed to understand what customers wanted from the product and how we could differentiate it from it's wealth of competitors.

In such a crowded market place we needed to understand what customers wanted from the product and how we could differentiate
it from it's wealth of competitors.

In such a crowded market place we needed to understand what customers wanted from the product and how we could differentiate it from it's wealth of competitors.

Early concepts
& ideas

Product journey

Early concepts
& ideas

Taking the product from early concepts and user
flows to the finished interface and intearctions.

Taking the product from early concepts
and user flows to the finished interface
and intearctions.

Taking the product from early concepts and user flows to the finished interface and intearctions.

Taking the product from early concepts and user flows to
the finished interface and intearctions.

Taking the product from early concepts and user flows to the finished interface and intearctions.

The building blocks.

The building
blocks.

The building blocks.

We created a bespoke design langauage that was scalable and transferable to every customer touch point to maintain brand consistency.

Get started!

We wanted customers to be able to jump straight into the experience and start printing as quickly as possible.

We don't make customers go through a lengthy on-boarding process to access the app. Instead we developed a fun and engaging way to let customers know exactly what they are getting through animation and illustrations.

We wanted customers to be able to jump straight
into the experience and start printing as quickly
as possible.

We don't make customers go through a lengthy
on-boarding process to access the app. Instead we developed a fun and engaging way to let customers know exactly what they are getting through animation and illustrations.

We wanted customers to be able to jump straight into the experience and start printing as quickly as possible.

We don't make customers go through a lengthy on-boarding process to access the app. Instead we developed a fun and engaging way to let customers know exactly what they are getting through animation and illustrations.

Simple to use
easy to master.

Simple to use easy
to master.

The first time customers hit this section of the app they are guided through with tips and tricks to master adding their photos.

Over time that changes to encouragement to keep the customer engaged and in app upsells to generate more income for the product.

Your photos printed your way.

Kodak's customer have a wide variety of tools at their disposal to truly create personalised prints.

Once they are happy they can add additional extras to their order such as hanging kits and stickers to further customise their purchase.

Kodak's customer have a wide variety of tools at their disposal to truly create personalised prints.

Once they are happy they can add additional extras to their order such as hanging kits and stickers to further customise their purchase.

Kodak's customer have a wide variety of tools at their disposal to truly create personalised prints.

Once they are happy they can add additional extras to their order such as hanging kits and stickers to further customise their purchase.

Kodak's customer have a wide variety of tools at their disposal to truly create personalised prints.

Once they are happy they can add additional extras to their order such as hanging kits and stickers to further customise their purchase.

Kodak's customer have a wide variety of tools at their disposal to truly create personalised prints.

Once they are happy they can add additional extras to their order such as hanging kits and stickers to further customise their purchase.

How PixPax stacks up
against it's competitors.

How PixPax stacks up against it's competitors.

A bold new look for a photography giant.